Following years of development, Amazon’s next-generation digital assistant is ready for public use. Panos Panay, Amazon’s senior vice president of devices and services, demoed Alexa+ at the company’s 2025 devices event.
The model powering Alexa+ can detect tone and mood and respond accordingly. Moreover, it’s only necessary to say “Alexa” once; the assistant will follow the conversation. Panay said Alexa+ has contextual awareness, with the ability to “remember” earlier parts of a conversation.
“You can have almost any conversation — that intimidation factor of AI is gone,” Panay said.
Developing…
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